If you haven't heard, Polar Bears are on the endangered list. National Grid hired Mullen and created a humorous commercial encouraging parents and children to virtually adopt a Polar Bear on their website. Think of a Tamagatchi, except you adopt a cute Polar Bear and answer questions about the environment. Each question you answer right allows you to play, feed, tickle, etc, your bear.
I know what you are thinking, "Polar Bears are terrifying animals that have been known to stalk their prey for over 20 miles and maul them." Yes, this is true. But, coming from a Polar Bear lover (similar to a horse girl... rather than Horse painting, drawings, stuffed animals in my room, I had Polar Bears. Yes, I was a wierd child) these animals need our help. Yes, they can rip your face off, but they are also cute. Just watch their ad and adopt a virtual polar bear, it will melt your cold heart. AdRants