I have a serious problem with the new JCPenney commercial. It is a back to school commercial with teens that are acting out scenes from The Breakfast Club. Ummmm, that movie came out in 1985. Does the agency who made this commercial know who they are targeting? These kids in the commercial weren't born for another 5 years after The Breakfast Club. I guess I am missing the point. But, every time I see this ad, I always think, "Do they really think the demo they are targeting will understand this commercial?" Who knows. It is a great commercial, if you were a child of the 80's.
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July 25, 2008
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OK, so I've seem some horrible/stupid rips on a film, but this takes the irascible cake. Has creative absolutely died? JCP need a major mayday on this one. F-.
Posted by: Kevin Nolan | July 29, 2008 at 08:11 PM
OK, so I've seem some horrible/stupid rips on a film, but this takes the irascible cake. Has creative absolutely died? JCP need a major mayday on this one. F-.
Posted by: Kevin Nolan | July 29, 2008 at 08:13 PM
It is a great commercial because I am a child of the 80's... but you have to think about something. The advertising agency behind this is actually very smart... why you ask? The parents of those kids featured in this ad ARE of The Breakfast Club era. It's targeting the parents, not the kids.
Posted by: Katy Landers | August 05, 2008 at 01:29 PM