I was out of the office when it went down. But, it is true, the Red Sox's Manny Rimerez was traded to the Los Angeles Dodgers. This doesn't really effect me (besides the fact one of the partners is an insane Boston fan... I say that in the most loving way) but I loved what Ground Zero' guerilla campaign following the news. If you happened to be doing your laundry in Los Angeles County, when opening your washer you would find a red sock. What did this sock say, "Lose a sock Boston?"
That's pretty good. Ground Zero is like The Flash (a super hero, who was, well, fast) because this news was announced Thursday and these socks appeared in every laundry mat by noon, Friday. That's some quick work. Finding that many red socks? I can't even match my laundry socks, and I have my own machine, and only 10 pairs of socks. Adfreak